Hook Services demo
Is Your Marketing Paying Off?

Bet you can’t see
what’s working

See what you’re missing →
Meta Ads•Branding•SEO / AEO•Reporting•Meta Ads•Branding•SEO / AEO•Reporting• Meta Ads•Branding•SEO / AEO•Reporting•Meta Ads•Branding•SEO / AEO•Reporting•
Hook The Problem Meta Ads Branding SEO / AEO Reporting
Book a call QR code
Book a call
The Real Problem

Leads don’t pay the bills. Jobs do.

Most contractors can’t tell which marketing turns into booked revenue. We track every lead to the job it closed, so you see the real return. The services that drive revenue →
Revenue and return report
A real Hook client report: $78,494 in booked jobs from $7,845 invested. 10x return.
Hook The Problem Meta Ads Branding SEO / AEO Reporting
Book a call QR code
Book a call
Videos Client results Included How it runs Results
Meta Ads

What Meta does
for our clients

Our video creative

Ads that stop the scroll

Grand Exteriors
Smock
Pro Shine
Owl
The owner on cameraHomeowners hire people they trust. We put your face and voice up front.
Your crew and real jobsShot on your job sites with your trucks and team. No stock footage.
Built for the feedVertical, captioned, and a hook in the first three seconds.
See client results
Client results
More revenueGrand Exteriors
$83KClosed revenue, last 30 days
28x ROAS ~95% of Meta leads qualified ~50% are full roof replacements

"By far the best performer we have." Kyle, Grand Exteriors

Return on ad spendSmock
~$35K Attributed in ServiceTitan, 30 days
From ~$6K in ad spend over ~45 daysOne Facebook lead closed at $31,727
Lift across channelsPro Shine
$82 Per qualified lead, month 1
Branded search rose after launch9 of 27 qualified leads were phone callsBenchmark: under $300 per lead
See what's included
What's included

Ads, video, and
tracking. Handled.

From the Meta Ads schedule of the Service Agreement.
Campaigns Dedicated ads and landing pages Ongoing A/B testing with creative rotation Lead sheet and tracking Monthly reporting
Video and creative A professional videographer, booked through Hook's partner and covered by the retainer Shoots at the client's office or job site, scheduled across each quarter Script development before every shoot Periodic reshoots to keep creative fresh. Shoot hours scale with the retainer tier
How it runs
How it runs

A quarterly
creative cycle

A quarterly creative cycle sits on top of ongoing campaign management.

Every quarterKickoff
01
KickoffSet goals, offers, and the lead sheet and tracking.
02
ScriptWrite scripts for the first shoot.
03
ShootProfessional video at the client's office or job site.
04
Launch and testDedicated ads and landing pages go live, with A/B testing.
05
Rotate and reshootSwap in new creative and reshoot each quarter.
Results and reporting
Results and reporting

Every Meta client gets monthly reporting and a lead sheet.

Monthly Meta Ads report
Monthly report
Lead tracking sheet
Lead sheet

“Meta is by far the best performer we have. It produces leads that are actually qualified and want a roof”

Kyle Bick, Co-Owner, Grand Exteriors
Kyle Bick
STARTING AT $3,000/MO
Next: Branding →
Hook The Problem Meta Ads Branding SEO / AEO Reporting
Book a call QR code
Book a call
Branding case study{{ lbName }}
{{ lbImg }}
{{ t.img }}
Case studies Iconic Style™ Score yours Packages How it runs
Branding · Case studies

Build a brand
That doesn't suck

Arch Exteriors crew
Arch ExteriorsView case study →
Owl Roofing team and trucks
Owl RoofingView case study →
What makes a brand iconic
Iconic Style™ branding

Iconic Style™

Most home service brands are built backward. A brand shows up before the truck ever pulls up. It's a growth tool, not decoration.

Arch Exteriors mascot logo
BeforeMascot
Arch Exteriors icon logo
AfterIconic Style™
Everyone else picked a mascot.
Simplicity is what sticks.

Cartoon plumbers, smiling wrenches, roofers giving a thumbs up. When every truck on the road has a character, they all start to look the same. A simple icon is easier to spot, easier to remember, and easy to scale.

01A Name You Can OwnDistinct in the market and protectable.
02An Icon That Can Stand AloneRecognized on a truck, a yard sign, or a profile photo.
03A System That Separates ThemLooks like no one else in their market.
Score your brand
Is your brand iconic?

Score your brand
in 30 seconds

5 of our 15 Iconic Style™ criteria. Tap an answer.

Does your logo work in pure black and white?
YesNoIDK
Would people recognize your icon without the name?
YesNoIDK
Does it still read as a 16px favicon?
YesNoIDK
Is your name free of a city or region?
YesNoIDK
Does your brand look different from your top 3 competitors?
YesNoIDK
Your score0/5Answer all five
See the packages
Packages and deliverables

One-time packages
that stack

Logo Design8 weeks
A stand-alone icon, a clear wordmark, lockups, fonts, a color scheme, a style guide, and a live brand kitSTARTING AT $10,000
Standard Branding+5 weeks
Everything in Logo Design, plus a brochure, yard sign, and door hangerSTARTING AT $15,000
Comprehensive Branding+6 weeks
Everything in Standard, plus an 8-page booklet and a vehicle wrap designSTARTING AT $20,000
+ Brand Identity add-onBrand story, "3 Uniques," and branded phrases, like "We Give a Hoot."
~7 weeks
How a project runs
How a logo project runs

8 weeks to a
brand kit

Sprint 0OnboardingQuestionnaire, competitive analysis, and the first Brand Audit.
Ideation25–50 icon conceptsNarrowed to the top 3–5.
Presentation 1Pick a directionTop icons in black and white, with mood boards.
2 weeksFull logo designWordmark, type, color, and lockups.
Presentation 2Final logoMockups plus the second Brand Audit.
LaunchBrand kitSign-off, then the live brand kit launches.
STARTING AT $10,000Next: SEO / AEO →
Hook The Problem Meta Ads Branding SEO / AEO Reporting
Book a call QR code
Book a call
What works Overview AI visibility Question tracking Pricing
SEO / AEO

Found on Google.
Named by AI.

What works in local SEO

Location pages and
GBP carry the leads

armourconstruction.net/roofing/crown-point/
Armour Construction Crown Point location page
Armour Construction Google Business Profile
~84%Of location-page leads qualify, vs 26% for blog posts
~70%Of client leads come through Google Business Profile and local results
10%Any drop this size in a tracked metric gets flagged right away
Where homeowners find you
Local SEO + AEO

Found on Google.
Named by AI.

Local SEO + AEO covers the three places homeowners find contractors: Google search, the map pack, and AI tools like ChatGPT.

01Google search
02The map pack
03AI tools
SEO is an asset the client builds, not a subscription they rent. How AI picks who to name
AEO Booster

Homeowners ask AI
before they call

Ranking well in classic search doesn't put a company in the AI's answer on its own. Being named does.

1 · They ask"Who's the best roofer near me?"
2 · AI looks for answersAnswer pages written to answer one question directly
3 · You're namedand credited as the source
ChatGPT · sample answer

For roof replacement in [City], homeowners often recommend [Client Name], known for … [client-site.com] ↗

The questions we track
Question tracking

We track the questions
you want to win

The real questions a homeowner asks an AI assistant before calling anyone, chosen with the client at kickoff and tracked the same way every month.

QuestionChatGPTPerplexityAI OverviewsCopilot
best roofer in [city]✓ Named✓ Named✓ Named—
how much is a roof replacement—✓ Named——
who fixes storm damage near me✓ Named✓ Named✓ Named✓ Named
metal roof installers [city]✓ Named———
See the tiers
Pricing

What you get every month

Tier 1 · Standard-Duty SEOTier 1 · Standard-Duty SEOTier 2 · Heavy-Duty SEOTier 2 · Heavy-Duty SEO
Start here
Tier 1Standard-Duty SEO
Everything you need to start showing up in your main city, plus a new website.
$3,750/mo
New pages & posts2 every month
Links from other sites1 every month
AI search trackingWe check 25 searches on ChatGPT and Google AI
Cities you rank in1 main city
Google Business Profile1, we run it for you
Room to growUpgrade to Tier 2 to add a second city
News releases1 a year
Directory listingsSet up once a year
WebsiteNew website included
Scale up
Tier 2Heavy-Duty SEO
More pages, more links, more cities. Built to grow what’s already working.
$5,750/mo
New pages & posts4 every month
Links from other sites2 every month, from stronger sites
AI search trackingWe check 50 searches on ChatGPT and Google AI
Cities you rank inUp to 2 main cities
Google Business Profile2, we run them for you
Room to growAdd up to 3 more cities or locations (5 total)
News releases2 a year
Directory listingsRefreshed twice a year
WebsiteNew website included
STARTING AT $3,750/MONext: Reporting →
Hook The Problem Meta Ads Branding SEO / AEO Reporting
Book a call QR code
Book a call
Live dashboard Report call Monthly rhythm Response time
Reporting · A dashboard for every client

See every lead, live

Live within a week of services going live.

The monthly report call
Monthly report call

A live report call
every month, not just a PDF

Your fixed monthly slot
SMTWTFS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
3rd Wednesday · 45 min
45 minWith your Account Manager
30 daysTo your first results review
How each month runs
Strategy is part of reporting

Every month
has a rhythm

Week 1ReportResults on your monthly report call.
Week 3Strategy emailProactive ideas from your Account Manager.
QuarterlyReviewAlways includes one recommendation.
How fast we respond
Fast responses
24 hrs

Your Account Manager responds within 24 business hours. Report calls are a protected priority on our calendar.

Included for every clientPick a time with our team
Book a call →
Hook The Problem Meta Ads Branding SEO / AEO Reporting
↺ Start over
Thanks for stopping by

Let's get your
phone ringing

Book a call QR code
01Scan the code
02Pick a 20-minute slot
03Get a free audit
Scan to book a call with BrynnAccount Executive · hookagency.com/tradeshows